I've developed an orthogonal design for an unlabelled experiment, however the results show an S-estimate of zero. How do I resolve this?
Design
; alts = optionA* , optionB* , optionC* , optionD*
; rows = 16
; block = 4
; orth = seq
; model:
U( optionA ) = btraveltime * tt[1,2,15,26] +
bfare * fare[1865,1900,860,690] +
bdelay * delay [3,6,44,78] +
bdirect.dummy * direct [0,1] +
bwifi.dummy * wifi [0,1] /
U( optionB ) = btraveltime * tt + bfare * fare +
bdelay * delay + bdirect * direct + bwifi.dummy * wifi /
U( optionC ) = btraveltime * tt + bfare * fare +
bdelay * delay + bdirect * direct + bwifi.dummy * wifi /
U( optionD ) = btraveltime * tt + bfare * fare +
bdelay * delay + bdirect * direct + bwifi.dummy * wifi
$