Michiel Bliemer wrote:I am assuming that you are computing the WTP as a ratio of two coefficients, i.e. that you are considering two continuous attributes (of which one is price or cost) that are not dummy coded, i.e. WTP = b1 / b2.
The variance (and hence standard error) of WTP can then be computed using the Delta method, which requires b1, b2, var(b1), var(b2), and cov(b1,b2). You can find more about the Delta method in the literature.
Michiel
Many thanks Michiel,
Yes, I did computed the WTP as a ratio of two coefficients, one is "Price", the other is a dummy coded un-continuous attribute. The syntax is as below:
?RPL model halton 1000
Nlogit
;lhs=choice
;choices=beef1,beef2,none
;checkdata
;rpl
;fcn=chan1(N),chan3(N),chan4(N),brand2(N),brand3(N),trace1(N),trace2(N)
;pts=1000
;halton
;pds=8
;wtp=brand3/price,trace1/price,trace2/price
;model:
U(product1)=chan1*channel1+chan3*channel3+chan4*channel4+brand2*brand2+brand3*brand3+trace1*trace1+trace2*trace2+price*price /
U(product2)=chan1*channel1+chan3*channel3+chan4*channel4+brand2*brand2+brand3*brand3+trace1*trace1+trace2*trace2+price*price /
U(none)=none
$
MATRIX ;list;1/232*1'wtp_i$
So, I calculated the WTP with the Syntax "wtp=brand3/price,trace1/price,trace2/price", and list them all together with the syntax "MATRIX ;list;1/232*1'wtp_i$".
I have searched our training PPT, that the Delta method got two pages of syntax, the first page is "Formula (Nlogit)", the second one is "Wald". So, does that mean I need to put all the two pages of syntax of "Delta method formula" and "Delta method Wald" after the syntax I wrote above?
Many thanks!