Dear Moderators,
I have two questions regarding the model used in design and models used for analysis. My apologies if these are not appropriate questions in this forum but I hope you can assist me clarify some problems.
My DCE design has 6 attributes (com,quiz,screen,time,therapist,cost) - time,therapist,cost have 4 levels; others have 2 levels.
I used D-efficient design for MNL model, specifying cost as a continuous and linear variable and other attributes as dummy variables. Cost is assusmed to be continuous because I want to estimate WTP. I also included the interaction cost*therapist (prior = 0) as my previous interview informs some correlation between cost and therapist.
Now I am analysing my DCE data using STATA. I am planning to use mixed logit as my final model. I experience a few problems:
1/ How to check if I should include the cost*therapist interaction in my final model?
What I have done is: I started with MNL model (main effects only) as usually suggested. Then should I run MNL model (main effects + three interaction cost*therapist1 cost*therapist2 cost*therapist3) and test the significance of the interactions, OR should I run MNL model (main effects + all two-way interactions betwwen attributes) and test the significance of the interactions?)
2/ Will the intepretation be influenced and more complicated if I include cost*therapist into my mixed logit model? What I think is that the impact of therapist/cost on utility has been distributed to therapist, cost, and cost*therapist.
Can I ignore the interactions in my final mixlogit model, despite the fact that I included the interactions in my design?
3/ I also want to compare the results of DCE and BWS. As in BWS, MNL model is specified with all attributes being dummy-coded. As I've seen all previous studies used the same model for both methods, and rescaled the estimates from both methods for comparison (ref: Krucien et al.2017 https://doi.org/10.1002/hec.3459, and Whitty et al. 2014 https://doi.org/10.1177/0272989X14526640). In this case, I'm just wondering if that's ok to re-specify my DCE model, by changing cost from a continuous variable to dummy variables - this results in a model different from what I used in my design.
I hope my question makes sense to you.
Thank you very much and look forward to your reply.
Anh